With a $4 million seed funding round, Gamitee has rebranded as Joyned to expand its social shopping platform and develop technology that lets shoppers collaborate with friends directly on e-commerce sites.

The platform is redefining how we shop online by making it interactive and exhilarating. Shoppers can now bring friends or family into their online journey, chatting, debating, and making choices in real time just like the spirited discussions in a bustling store.

Why Gamitee Rebranded to Joyned

The company previously used the name Gamitee, which means joined in Hebrew. The leadership team changed the spelling and branding to Joyned to better reflect the company’s mission. CEO Jonathan Abraham says the new name highlights their focus on joyful, engaging online shopping experiences.

The rebrand involves more than a cosmetic change. It signals a broader vision to bring social interaction back into online shopping. As more consumers move to digital platforms, retailers seek new ways to recreate the collaborative nature of in-store shopping. Joyned designed its technology to meet this need.

$4 Million Seed Funding to Accelerate Growth

The startup just landed an exhilarating $4 million in seed funding, fueling the next phase of its meteoric rise. The investment round dazzled with major players from retail and tech joining the adventure.

Among the key investors is Arthur Stark, the former president of Bed Bath & Beyond, who brings extensive experience in the retail sector. Other investors include Yair Goldfinger, known for founding Dotomi and contributing to the early messaging platform ICQ, and Rafael Ashkenazi, managing director and executive chairman at Hard Rock Digital.

With powerhouse investors backing its journey, the company has bold plans to conquer the U.S. market, where e-commerce is fiercely competitive, and opportunities are vast.

The Idea Behind the Platform

CEO Jonathan Abraham reportedly conceived the idea several years ago while planning his wedding. As he searched for the perfect suit, he asked friends and family members for advice. The process quickly overwhelmed him.

He juggled many product links and browser tabs as people suggested options, revealing a major gap: there was no simple way to browse together in real time online.

This realisation ultimately inspired the creation of the platform that later evolved from Gamitee into Joyned.

How Joyned’s Technology Works

Joyned’s electrifying platform transforms mundane online browsing into an interactive, social event. Instead of hunting for features on social media, retailers can now supercharge their own sites with built-in social excitement.

Retailers can integrate simply by adding a small code snippet that creates a Shop With Me button. Shoppers click to invite friends to join their browsing session.

Once connected, participants can:

• Browse products together in real time.

• Share opinions and recommendations.

• Create shared shopping carts.

• Build mood boards for product ideas.

• Communicate directly while browsing.

This brings the fun, lively energy of shopping together to the digital real making online shopping truly social and unforgettable.

Reducing Dependence on Social Media Platforms

At the heart of Joyned’s mission is helping retailers forge thrilling customer engagement. In a digital landscape where brands often lean heavily on social media, Joyned offers retailers an invigorating way to attract and delight customers directly.

While effective, social media creates reliance on third-party platforms that control access. Joyned lets retailers foster social interaction on their own sites, increasing independence.

This helps merchants build stronger customer relationships without relying on external partners.

Benefits for Online Retailers

This collaborative approach unleashes a wave of benefits for e-commerce players. Joyned’s insights reveal that when friends are invited into the shopping journey, purchases are powerfully influenced and enthusiasm spreads.

Retailers using the platform may experience:

• Increased conversion rates

• Higher customer retention

• Improved engagement on product pages

• More organic website traffic

Early data shows sales may increase 6% to 15% when shoppers invite others. Retention also rises as customers return for shared shopping.

Expansion Plans in the United States

Armed with fresh capital, Joyned is moving full speed ahead to break into the U.S. market, one of the world’s most exciting e-commerce frontiers.

The company has begun building a marketing presence in Florida and will expand sales, support, and business teams. U.S. operations will help Joyned work with major brands adopting social shopping.

This expansion strategy meets growing demand for innovative e-commerce tools that boost engagement.

Rapid Growth and Future Plans

The past year has been a whirlwind for Joyned: the platform launch fueled rapid growth, and soaring early adoption sent sales skyward, approaching $500,000, with the company on the brink of hitting $1 million in annual sales.

The company plans to continue improving its technology and to onboard major retail partners. Securing these partnerships will expand the platform’s visibility and adoption.

Joyned also plans to pursue Series A funding to scale global operations.

The Future of Social Shopping

Online shopping has traditionally been a solitary activity, but consumer behaviour suggests that people often prefer to make purchasing decisions with input from others. Whether it’s choosing clothing, electronics, or home décor, many shoppers value feedback from friends or family.

By unleashing collaborative browsing and decision-making, Joyned is boldly bridging the gap between solo online shopping and the vibrant, social experience of in-person shopping. The transformation from Gamitee to Joyned is lighting the fuse for an interactive, connected future of digital commerce.

With fresh funding in hand, a roster of strategic investors, and ambitious plans for global expansion, Joyned is poised to set the pace in the new era of social shopping. Retailers embracing Joyned’s technology are primed to unlock thrilling opportunities for bigger sales, loyal, connected customers, and richer online engagement by making social shopping their competitive edge.